Establishing a theme will keep committee, staff and attendees focused on a predetermined goal. Goal(s) should be determined when preparing the Program. From these goals you can determine a primary and secondary message (eg. A Business Convention may use a message like "Whatever It Takes …" and use a secondary message for each subsequent goal like for Recognition or Education "…to be a Star". This would lend itself well to two themes – Outtakes from movies or the universe, the stars